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Behavioral Segmentation

Behavioral segmentation is a marketing technique used to divide customers into distinct groups based on their behaviors. This helps marketers to better understand their target audience and tailor their messages accordingly. Behavioral segmentation looks at activities, interests, attitudes, and opinions of customers, as well as their purchase history and brand loyalty. By understanding the different segments, marketers can create content, campaigns, and offers that specifically appeal to each group. This helps to increase engagement, build brand loyalty, and ultimately drive sales.

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