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Demographic Segmentation


Demographic segmentation is a process that involves grouping customers into categories based on shared characteristics such as age, gender, location, education level, income, race, and religion. This segmentation can be very helpful in understanding how different types of customers interact with and respond to a business’s products and services. By understanding the different segments, businesses can create targeted marketing strategies, tailor their messaging, and customize their offerings to better meet their customers' needs.

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