As a business, it's important to set measurable goals to track and evaluate our marketing efforts. To do this, we should focus on creating objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). For example, one of our goals could be to increase our website traffic by 20% in the next three months. This goal is specific, measurable (using website analytics), achievable, relevant to our overall marketing strategy, and time-bound. By setting SMART goals, we can make sure our marketing efforts are as effective and efficient as possible.What is a SMART goal in simple words? SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Therefore, a SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving your goal.
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