The Marketing Mix (Product, Price, Place, Promotion)

The marketing mix is an essential tool for businesses when it comes to launching and promoting their products and services. It is made up of the four Ps: Product, Price, Place, and Promotion. Product refers to the good or service being offered, while Price is the amount charged for it. Place is the location where the product or service is available, and Promotion is the way it’s marketed and advertised. Together, these four elements work together to create an effective marketing strategy. Chapter 2: Understanding Your Target Market